About the Author – John Adler
After graduating from Dartmouth College in 1949 — with an MBA but without any history courses under his belt — John’s principal business experience was as a management consultant and entrepreneur. As an amateur historian, his consulting expertise paved the way for this book, and his actual road led through advertising.
More than fifty years ago, he started AdTel, Ltd., a marketing research business, which used novel dual-cable television to break new ground in measuring television advertising effectiveness and testing new products. By 1972, John had conducted several hundred meaningful tests, and became interested in the history of American advertising.
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